At the ABN AMRO World Tennis Tournament at Ahoy Rotterdam, ABN AMRO presented their ‘ mission 2030: sustainable property ‘.
Agency BrandBase produced a concept to present this mission to visitors of WTT, which Hypsos has executed: A ABN AMRO house with an important message.
ABN AMRO has a clear goal with its 2030 Mission: that all homes and offices of customers and their own real estate have an average energy label A in the year 2030.
This mission is presented in the house with a lamp that surround projects a story through illustrations on the walls. In addition, visitors are handed out a headset to explain the story verbally in a fairy-tale way. After visiting this experience visitors can do the energy check at one of the partners of ABN AMRO.