Early April, the new EMEA head office for Asics opened in Hoofddorp, the Netherlands. This office building is part of one the most sustainable office parks in the Netherlands. The new state-of-the-art office building was designed by Powerhouse Company.

ASICS is a Japanese manufacturer of sports shoes and clothing and is one of the five largest producers of sports items and accessories in the world. The sports and lifestyle brand ASICS expects substantial growth in the coming years. From this new headquarters, the brand wants to facilitate its growth in Europe, the Middle East and Africa. The store layout was created by ASICS and is based on the ASICS outlet store concept. Hypsos was commissioned to implement this store concept in their new office. Hypsos has executed this shop into detail, including floors, walls, lighting and the design with display units.