Canon Europe is inviting visitors to come and see the importance of lens technology at ISE 2015, held at the RAI Exhibition Centre, Amsterdam.

The Canon stand delivers an immersive experience that celebrates the power of advances in lens technology, allowing attendees to learn more at three key zones – colour, refraction and brightness. This experience showcases how Canon’s research into lens technology has led to major advances in projection quality and capabilities.

Hypsos has worked out the stand design of Adding Value into detail and executed the stand construction for this impressive presentation for Canon. In addition, Hypsos produced all graphics.