Canon had their biggest booth ever in Amsterdam and was one of the top exhibitors at IBC, the world’s leading trade fair for broadcasting media and entertainment.

Following a rigorous tender process, Hypsos was appointed by AddingValue Events Ltd. to take care of technical engineering, production, set-up and dismantling of the stand. The stand was designed by AddingValue around the theme “We Speak Image” whereby visitors were invited to try out the newest Canon camera technology and create their own personal story.