IBC 2015, ‘The World of Electronic Media and Entertainment, unites the technologies and business models powering the creation, management and delivery of all forms of electronic media content to consumers in a world where content is everywhere.

Visitors at IBC are eager to touch and try the latest broadcast and filming equipment, therefore the Canon stand, with its theme ‘Come and See’,  includes dedicated areas for live capture, providing visitors with the opportunity to get hands on with Canon’s 4K and Full HD product range through a series of shooting scenarios, review and editing processes. A variety of live demonstrations including cinema shooting and documentary shooting is also be available to visitors.

Hypsos was responsible for the technical engineering, project management and realization of the Canon stand including the graphic productions of all banners and prints.