Maxon at IBC

Maxon is exhibiting at IBC in Amsterdam, as a developer of professional 3D Software, modeling, painting, animation and rendering solutions.

Trade fair IBC is a must for everyone in global media, entertainment and technology. Maxon presents their Cinema 4D artists share techniques that are used for the realization of AAA games such as Assassins Creed Syndicate and Need for Speed Payback.

Presentations are given continuously at their stand, with a live connection to the internet by some of the most talented artists in this field.

Hypsos has made the stand design for the Maxon presentation where, in addition to the Maxon logo, all attention is focused on live presentations with their Cinema 4D and Redshift.
Visitors can get started with the software themselvesin the adjacent room.

Nutricia Experience

The new Nutricia Experience at the Nutricia headquarters in Zoetermeer, the Netherlands, opened its doors. In this new Nutricia Experience, the customer will be surprised by the number and variety of products and services offered, both current and future, as well as the rich 120 year history of the company.

Hypsos developed and realized the overall concept for the Nutricia Experience, building the interior, and creating and executing all digital experiences.

The purpose of the Nutricia Experience is ensure the right brand awareness.  Customers will be delighted and inspired by the honest way that Nutricia strives to help consumers with health and nutrition, now and in the future.

Stakeholders of supermarkets, drugstore chains, online providers and pharmacies can see for themselves the latest technologies in the store through ‘interactive’ shelf presentations, innovative POS techniques like “Lift & Learn”, and smartphone augmented reality, whereby the shelf presentations enhance the customer experience.

Nutricia focuses on young mothers, using core values like the purity and freshness of nature, which leads to the essence of pure nutritional value. These core values are reflected in the interior of the Nutricia Experience.
In addition to a brand experience the space will also be used for PR purposes, press presentations, as well as science and consumer panels.

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Interested? Contact our Soesterberg office!


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ECB at Sibos 2019 in London

Sibos is the world’s premier financial services event. Sibos is the annual conference, exhibition and networking event organised by SWIFT for the financial industry.

The European Central Bank presentation is all about the Eurosystem, the central banking system of the euro area, which is composed of the European Central Bank and the 19 national central banks of the countries that have adopted the euro as the common currency.

On show is TARGET2, the real-time gross settlement system of the euro. It provides settlement in central bank money and intraday finality for banks and other financial market infrastructures.

Hypsos has produced the designs for the ECB presentation at Sibos and executed the stand into every detail, ensuring a succesfull trade show participation.

Shimano Experience Center Valkenburg

April 12, 2019, Mr. Shimano himself officially opened the Shimano Experience Center in Valkenburg, the Netherlands.

At the foot of the Cauberg in South Limburg, you can see, feel, and try out the complete Shimano product range in this Shimano Experience Center. The utterly new complex has not only a beautiful hotel but also a fishing pond, rowing facility, and of course, everything is arranged for biking.

Racing bikes, mountain bikes, and E-Bikes, everything is there. For service, rent, bike fitting, everything from Pearl Izumi, maintenance, routes, course watching, a snack, or a beer. You can even admire a few bikes from professionals.

Hypsos worked on this interior fit-out project for months. Hypsos has built this experience down to every detail after the designs of Futurebrand Uxus.

Outdoor Presentation for Dieseko Group at Bauma

Most of the outdoor exhibition area of the Messe München was used for trade fair BAUMA, the construction machineries on display are often so high that they couldn’t be presented properly indoors.

The range of machines from Dieseko Group also consists of many high construction machineries. Therefore Dieseko Group choose to present their assortment at an outdoor exhibition area of over 1,300 meters. In addition, a large tent with an upper-floor has been build-up, to create an area where guests of Dieseko can be welcomed. As a result, all machines also receive maximum exposure and guests receive an excellent overview of all products in the outside area.

Hypsos made the design for the Dieseko presentation, arranged the layout of the stand surface and the tent with upper-floor (which was built by De Boer Tenten). The exhibition presentation focused on innovation, an important strategic pillar of the Dieseko Group. In Munich, they focused their stand on solutions in the field of noise reduction, low-vibration foundation and even zero-vibration resonance technology.

Van Gogh Museum bookshop

End January the new bookshop of the Van Gogh museum in Amsterdam opened its doors. Claessens Erdmann turned this room into an experience, using inspiration from the famous painting ‘The Bedroom’ from Van Gogh.

Their idea of this room was to create the studio of Van Gogh, if he would be alive this day.

The space used for the bookshop, previously was a restoration studio and later a trail bookshop. But now it has been transformed to an experience room, by clever use of daylight and by modifying the entrance, so now it appears to be twice as large.
The soft opening of the Van Gogh bookstore was just before Christmas, and number of visitors had increased significantly since that time!

Hypsos produced and installed the interior elements of the bookshop. A number of remarkable furniture elements were made by Hypsos specialists. Like the 150 brushes hanging up-side down on the ceiling, dipped in the favourite colours of Vincent van Gogh. Or the pencils image, in which 5312 pencils were used to make a self-portrait of Vincent van Gogh. There is also a 3D wall that will attrack visitors to the bookshop. To give the shop a warm atmosphere, ash wood was applied in all interior elements.

Homestudios by BAM

Royal BAM Group is a successful European construction group that unites operating companies in two business lines, construction and property and civil engineering, as well as in public-private partnerships. In collaboration with DST – the experience agency and Hypsos, customer journey Homestudios in Utrecht, the Netherlands was designed to help their new buyers with the choices they have to make when buying a newbuild home by BAM.

In Homestudios everything is focused on inspiration, personal guidance and convenience, which comes together in the physical experience center. The customers can also use a digital platform in which they will be informed and inspired, can prepare choices, or make contact with other future residents.

Homestudios guides customers through the process of making choices for their new homes. Everything will be discussed: what kind of kitchen, bathroom, floors, walls, stairs, interior doors, lighting, etc., it will be discussed and decided. Not only space-enhancing options, but also furniture and accessories, TVs and beds belong to the assortment of Homestudios and its many partners.
Homestudios decorated 7 houses and 4 apartments in different styles and with many layout variations to inspire the customer and helping them in making choices within their budget.

The unique aspect of Homestudios is the way the customer is taking on the customer journey. Consisting of a personalized creation with a residential advisor, gathering knowledge about different options in the ‘knowledge studio’, physically cooking in the cooking studio, gaining inspiration in the model houses and being able to see the future house in a 3D presentation where you can walk through the new house including all the chosen options.

This customer journey is designed in collaboration with DST – the experience agency and Hypsos. Many elements in the creation and knowledge studio in Homestudios have been developed, built and installed by Hypsos.