Early April, the new Flagship Store of outdoor lifestyle giant Columbia was opened on the world-famous Carnaby Street, in the heart of London.

“Columbia Sportswear is very proud of the opening of this Flagship Store just one year after celebrating the 80th anniversary of Columbia, Celebrating 80 years of keeping you outdoors.”

Furthermore, Vice President Matthieu Schegg of Columbia thinks it’s “a milestone that we can get in touch with active consumers and international visitors in the world famous shopping city of London.”

In the store new innovative products are shown to consumers and the Columbia family history and dynamics are shared, which distinguishes Columbia from its competitors. Of course the quality and functionality of all clothing and footwear also stands central in the new Flagship Store.

Hypsos carried out the entire engineering, production and installation of the Branded Retail Interior for Columbia. This to the design of design agency Superlarge, from The Hague.