DSM, a science-based company and a global leader in Life Sciences and Materials Sciences, is participating at trade fair K-2016. K-2016 which opens in Düsseldorf from the 19 to 26 October, is by far the biggest event for the industry and the starting point for momentous decisions for products and processes.
At K-2016 DSM is presenting their latest innovation in Automotive, electronics and Special industries. Highlight was the announcement of ForTii® Ace, their latest innovation and game changer in metal replacement.
Hypsos developed the overall exhibition stand concept for DSM. We have also built and installed the exhibition presentation including all AV equipment and graphics.
Eyecatcher of the stand presentation of DSM was the ‘waterfall of product applications’ which Hypsos has created and carried out in corporation with AV-Point. The idea is that a ‘waterfall of product applications’ flows down from the walls on a table, where the visitor can download the new DSM application on his smartphone just by holding its phone underneath the table.
Next to the ‘waterfall of product applications’ is the car engine mounted in a hole in the wall, highlighting each part in it, produced by DSM. The wall is used entirely by showing each item produced by DSM, and explaining its function.