In the Irish town of Tully in Kildare is the Irish thoroughbred horse breeding, Irish National Stud & Gardens. Thoroughbred racing horses have been bred here since 1900. This spring new indoor attraction The Irish Racehorse Experience will be delivered at the Irish National Stud and Gardens in Ireland’s Ancient East, to celebrate Ireland’s horse racing industry and heritage.
Last summer Hypsos, together with Heijmerink Wagemakers, Rapenburg Plaza, and MCW, received the particular assignment to be able to arrange the design of this experience. The design is made by DMW creative from Ireland.
Chief Executive of the Irish National Stud and Gardens, Cathal Beale, said:
“The Irish Racehorse Experience will provide a much-needed stage for the Irish racehorse to be showcased to the world. Ireland is unique in its ability to provide the perfect environment of skilled people and highly fertile land to raise the best horses. The experience will allow our visitors to understand how this is done and to try it for themselves.
From foal to finish
Central to the attraction will be an immersive experience which takes the visitor through what it is like to train and race a thoroughbred from foal to finish. Visitors will also have the opportunity to ‘race’ their horse through state-of-art simulation technology which has never been used in Ireland before.
Currently, The Irish National Stud receives more than 120,000 visitors annually. This number is expected to increase significantly due to the Irish Racehorse Experience and, in particular, to increase the length of stay of national and international visitors.
Progress of the project
In the meantime, the structure for the 600 m² exhibition space has been built. The design was made by KBM Architects Ltd. The design of the experience itself was carried out by DMW Creative. Hypsos is responsible as the main contractor of the experience. Heijmerink & Wagemakers takes on the design engineering and production of various components (including the big race with 8 full-size interactive racing horses!). For the remaining experience components, there is close cooperation with Rapenburg Plaza (AV hardware) and MCW (AV content). The installation of the experience on location will be completed by the end of this month.
Hypsos in Soesterberg
Hypsos in Hong Kong
14/F Yau Lee Centre, 45 Hoi Yuen Road
Kwun Tong Kowloon, Hong Kong
Hypsos in Moscow
Ulitsa 1905 Goda 7 Bld 1 floor 6 office K,
123022 Moscow, Russian Federation
Hypsos in São Paulo
Rua Friedich Von Voith, 988, Jaraguá
São Paulo, Brazil
Hypsos in London
The Old Casino 28 Fourth Avenue
Hove East Sussex BN3 2PJ, England