Permanent displays for the introduction of new Mitsubishi models needed no provide robust yet simple themed functional point of sale materials for Mitsubishi cars showrooms.

Hypsos designed and produced two versions of the permanent display. There is a small version for an introductory thematic approach and a large version for major launches.

For the introduction of the new Mitsubishi ASX, the first thematic approach of the display was produced. The Hypsos team visited more than 90 Mitsubishi dealers in 1 week and mounted and dressed a total of 102 large versions and 49 smaller displays on site.


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