On December 1st the Van Gogh Museum Pop-up & gift shop opened in the Short Hills Mall, New Jersey USA.

In the Short Hills Mall, replicas of Van Gogh masterpieces are on display, able to be be visted and enjoyed by the visitors of this New Jersey Mall.

Retail is Detail and the Van Gogh Museum signed for the creation of this cultural pop-up. The purpose is raising public awareness for the Masterpieces of Vincent  Van Gogh by showing 9 of the world famous works, realized through the so-called Relievo technique, in shopping malls.

Hypsos is managing and building the entire Van Gogh Museum Cultural Pop-up tour, including the installation and dismantling, to the designs of Retail is Detail.