Audi Pop-up shop in city centre of Utrecht

On December 1st , Audi opened the pop-up store #UNTAGGABLE in the city centre of Utrecht, right in front of the Bijenkorf, a large luxury shopping-chain in the Netherlands.

Shoppers in the city centre of Utrecht can just walk into the new Audi pop-up store and check out the new Audi Q2.

The theme of the pop-up store is #UNTAGGABLE and store visitors can check out the brand new Audi Q2. In addition, by means of Virtual Reality, the visitors can experience the Audi Q2 in a whole different, yet very exciting way. The pop-up store is also filled with all kind of fun Audi gifts for the holidays. The visitors will be “brainwashed” with the Audi brand and walk away with the feeling what it is like to drive and experience Audi. The experience is literally and figuratively “Untaggable”.

Hypsos produced the designs for the Audi pop-up store and provided the complete execution. Hypsos has put down a unique brand experience in a shop and gave both the interior as well as the exterior of the shop a complete make-over in just two days.

Address of the Audi pop-up store: Lange Viestraat in Utrecht, The Netherlands.

Interested what Hypsos can do for your corporate interior?

Hypsos devises and directs brand experiences that increase brand awareness of your brand and create experiences that will affect your target group, creating even more involvement between visitors and brand. The ultimate goal of this is to add value to the brand, product or service. At a business interior atmosphere, brand identity and functionality are important.

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Jauko Hartveldt

Operational Director (COO)

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