Experiences
BAS Trucks
A connected brand experience that brings every step of the commercial vehicle journey together.
The experience
A welcoming customer environment where the online journey continued face to face. Interactive screens, expert advice and clear product choices helped visitors explore vehicles, services and customisation options as one complete package.
Stats
Client: BAS Trucks
Design: Hypsos
Location: Veghel, the Netherlands
Type: Brand experience centre
Year: 2018
Our job
Hypsos developed the complete concept, including the proposed building extension. The team designed and produced the interiors for the experience centre and restaurant, integrating digital touchpoints throughout the customer journey.
BAS Trucks: The complete journey
BAS Trucks was growing quickly, while much of its international customer journey already started online. The renewed headquarters in Veghel needed to carry that experience into the physical world and strengthen personal contact at a decisive moment: choosing the right commercial vehicle.
Hypsos developed the complete concept, including an extension of the site, and created the interiors for the experience centre and restaurant. The environment brought previously separate services into one connected customer space.
A bright, open interior formed the calm backdrop. Warm timber added hospitality, while vertical architectural elements created rhythm and divided the space without closing it off. Red brand accents and integrated LED details brought energy and recognition. Large interactive video walls introduced services, comparisons and customised solutions. Touchscreens provided direct access to live stock, while screens at the sales tables supported detailed configuration and ordering.
The result connected digital convenience with personal expertise, presenting every truck or van as part of one complete solution.
The customer journey begins online, but also at our headquarters; we want to be able to offer our customers an optimal experience.
Theo van Kempen, Operations Manager, BAS Trucks
Project credits
Client: BAS Trucks
Concept and spatial design: Hypsos
Interior production: Hypsos
Interactive technology: Prestop
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