The experience
An open brand environment for Bilgin Yachts at Monaco Yacht Show. A white façade with gold branding created a refined first impression, while lounge areas, video screens and a glass meeting room overlooking the harbour welcomed guests in a calm setting.
Stats
Client: Bilgin Yachts
Design: Hypsos
Location: Port Hercule, Monaco
Event: Monaco Yacht Show
Year: 2025
Our job
Hypsos realised the exhibition stand on site, including production, project management, installation and finishing.
Calm Bilgin brand presence at Monaco Yacht Show
For Bilgin Yachts, Hypsos realised an exhibition stand at Monaco Yacht Show, an international meeting place for the superyacht industry. The brand space was designed with a calm, premium presence: a fully white façade with gold logo and lettering, open hospitality areas and video screens showing brand content. On the second floor, a transparent meeting room offered views over Monaco’s harbour, placing conversations in the heart of the yachting world.
Hypsos managed the on-site realisation with a sharp eye for finish, flow and guest experience. Just before handover, severe weather created an unexpected challenge: the stand flooded and the carpet on both the ground floor and upper floor was soaked. The team responded quickly, restored the damaged areas and delivered a representative brand space for the show.
“The stand is at its most beautiful in the evening, when all the lighting is just right.”
Marketing Director @ Bilgin.

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