Brand Experience for BAS Trucks

Brand Experience for BAS Trucks, Europe’s largest used truck dealer. To keep track of their growth BAS Trucks recently completely renovated and expanded their headquarters in Veghel, the Netherlands.

At their headquarters BAS Trucks made space for a brand experience, the enhance the ‘live contact’ with the customer even more. This was supposed to be a real experience for their customers, finding answers to their every question in their surch for used trucks.
As operations manager Bas Trucks, Theo van Kempen states: ‘ the customer journey begins online, but also in our headquarters, we want to be able to offer our customer an optimal experience’.

Hypsos designers developed the total concept including the idea for the extension of the property for BAS Trucks. In the subsequent phase Hypsos has produced the interior for the experience and the restaurant, both with the same purpose; offering the visitor the possibility to completely immerse in the world of BAS Trucks. Here is the choice for a truck or bus including all sorts of options is presented to the customer as a total package.