Citizen watches presented an interactive sound and light show at the world’s biggest watch and jewellery fair Baselworld in Switzerland.
Hypsos has executed this booth design called the “Installation” which reflects the Citizen stature as a manufacture d’horlogerie, while attractively displaying a series of unique watches and components. Using light in a stylish way, each component conjures up the image of endless streaming light, spotlighting the inseparable relationship between light and time.
Citizen recognizes that light and time exist cohesively, so that time is light and light is time.
The Installation conveys their everlasting story of telling time as long as we have light.
Agency ADK from Tokyo provided the stand design and Swiss Pac Team, in close cooperation with Hypsos, provided stand construction and installation.