Citizen at Baselworld

Citizen watches presented an interactive sound and light show at the world’s biggest watch and jewellery fair Baselworld in Switzerland.

Hypsos has executed this booth design called the “Installation” which reflects the Citizen stature as a manufacture d’horlogerie, while attractively displaying a series of unique watches and components. Using light in a stylish way, each component conjures up the image of endless streaming light, spotlighting the inseparable relationship between light and time.
Citizen recognizes that light and time exist cohesively, so that time is light and light is time.

The Installation conveys their everlasting story of telling time as long as we have light.

Agency ADK from Tokyo provided the stand design and Swiss Pac Team, in close cooperation with Hypsos, provided stand construction and installation.

Trade show participation coming up?

A trade show participation offers you the unique opportunity to be face to face with your target group. We would like to assist you in grabbing that opportunity and produce powerful stand designs so that your stand presentation will have “stopping power”. We think results-oriented.

Please fill in the form below, or send your stand designs to and we will get in contact with you.

Mark van Drieberge

Client Service Director

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