In the Jaarbeurs Utrecht, Trade Mart is the purchase and inspiration platform in the retail for VNU Exhibitions. The fair has more than 2.000 brands in diverse themes among which the trend square for jewellery centre ‘Jewels & Watches’. 

Hypsos has made an interior fit-out for the trend square of Jewels & Watches. The square will be “the face” of the jewellery branch and the place to meet their costumers, connect, lunch or lounge. Besides that, the trend square can be used for workshops, press conferences and inspiring expositions.

The interior fit-out is inspired by light and round shapes from the inside of a watch. The sparkling of jewels will be strengthened by moving lights from the ceiling and LED light from under the furniture. Also the jewelers can use an interactive social media wall.