Borealis, Borouge and NOVA Chemicals at K-fair Dusseldorf
Joint exhibition presentation
At the K-fair in Dusseldorf, the world biggest fair for the plastic and rubber industry, Hypsos has executed the joint exhibition presentation for Borealis, Borouge and NOVA Chemicals.
Hypsos was requested to design this joint exhibition presentation, in which interactivity had to be an important part. Besides, their eye on the future and which polyolefins solutions they have for the plastic industry had to be big topics.
They wanted their K Fair 2019 theme of ‘Building Tomorrow Together’ to be highlighted in the design, underlining the value of collaboration in building a better tomorrow.
Active visitor participation
Hypsos has composed a team of designers and specialists in interactivity to be able to offer a stand concept in which interactivity is the main key to introduce the visitor with polyolefins solutions of Borealis, Borouge and NOVA Chemicals. We choose consciously to use a different design to stand out. The circle provides a logical walking route along all interactive exhibits. Also, the circle is a symbol of a more circular thinking.
The outermost circle, the ‘Innovation Zone’, showcased various solutions across applications such as mobility, energy, packaging and recycling. The two inner circles consist of a ring with meeting rooms and in the core of the stand, a spacious hospitality area ensures a warm reception of guest by invitation.
Stand designers from Hypsos have made, in collaboration with WT Interactive, a stand design where interaction has an important role in the concept.
Hypsos has realised the stand construction until every detail.
WT Interactive has made all interactive elements at the stand.
Innovation in exhibition stand
After we received the briefing of Borealis, we have composed a creative team to come with a joint approach and offer. The Hypsos sales manager was in the lead to be the ‘single point of contact’ towards our customer.