Events | Exhibitions
Heesen Yachts
A stylish exhibition stand where Dutch craftsmanship and Dubai’s yachting world came together.
The experience
An open brand environment on the boulevard at Dubai harbour. Visitors explored Heesen’s superyachts through detailed scale models and personal conversations, in a refined setting suited to the luxury character of the Dubai International Boat Show.
Stats
Client: Heesen Yachts
Design: Hypsos
Location: Dubai Harbour, Dubai, UAE
Event: Dubai International Boat Show
Year: 2025
Our job
Hypsos realised the exhibition stand for Heesen Yachts.
Heesen yachts in the Dubai spotlight
The Dubai International Boat Show brings together international yacht builders, owners and industry professionals at Dubai Harbour. For Heesen Yachts, the event offered an important opportunity to connect with existing and prospective clients in the Middle East.
The exhibition stand translated the Dutch yacht builder’s identity into a compact, open environment along the boulevard. Dark blue and white formed the refined colour palette, while illuminated logos made the stand clearly visible from a distance. Purple LED accents beneath the display plinths and along the architecture created an elegant glow after sunset.
Scale models took centre stage. Open entrances and clear sightlines encouraged visitors to step inside, view the yachts up close and meet the Heesen team. The result combined product presentation with space for personal encounters, reflecting a brand built on quality, technical expertise and Dutch craftsmanship.
Project credits
Clieant: Heesen Yachts
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