Heineken
Heineken The City Amsterdam
When “Heineken The City” on Amsterdam’s historic Rembrandt Square opened its doors in 2008, the notion of brand experience was redefined. Primarily known as a brewer of premium beer, Heineken burst into the marketplace with an expansive new concept that encompassed a lifestyle complete with fashion and branded retail, music, travel and of course, beer.
Designed by the Tjep agency, the 550 m2 interior of the experience screams modern in contrast to the staid but classic brick exterior. Hypsos stepped up to the challenge and provided overall project management, did the complete interior fit out, managed multimedia production and hardware, featuring talking mirrors and 3D TV monitors, and created interactive displays, including an “Ice Wall”.
The experience includes a 3-storey beer refrigerator, themed fashion merchandise and a ticket and travel section.
- Europe
- Hypsos in Soesterberg, the Netherlands
Interested what Hypsos can do for your corporate interior?
At a business interior atmosphere, brand identity and functionality are important. We make an inventory, listen to your needs and propose interior designs which we produce to the highest quality.
Therefore we would like to meet! Call or send a e-mail to info@hypsos.com or click on the button below.

Hypsos in Soesterberg
Centurionbaan 220
3769 AV Soesterberg, The Netherlands
Hypsos in Hong Kong
14/F Yau Lee Centre, 45 Hoi Yuen Road
Kwun Tong Kowloon, Hong Kong
Hypsos in Moscow
Ulitsa 1905 Goda 7 Bld 1 floor 6 office K,
123022 Moscow, Russian Federation
Hypsos in São Paulo
Rua Guaipa, 1000, Vila Leopoldina
São Paulo, Brazil
Hypsos in London
The Old Casino 28 Fourth Avenue
Hove East Sussex BN3 2PJ, England