Heineken
Heineken World’s First Virtual Draught Beer Display
Heineken, in cooperation with Hypsos, developed world’s first virtual draught display to introduce consumers to the pleasures of home tapped beer.
With the Heineken Draught Challenge, lovers of fresh draught beer can digitally experience how to pour a draught beer quickly and easily. The Heineken Draught Challenge has provided supermarkets with an interesting and attractive marketing feature and has seen sales of the Heineken Draught Keg Beer increase by 90%.
The virtual draught display was developed based on innovative, multi-sensory motion technology. By holding an interactive glass equipped with sensors under the Draught Keg and moving the tap handle, participants can check on the screen whether they can pour a perfect draught beer.
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Hypsos devises and directs brand experiences that increase brand awareness of your brand and create experiences that will affect your target group, creating even more involvement between visitors and brand. The ultimate goal of this is to add value to the brand, product or service. At a business interior atmosphere, brand identity and functionality are important.
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