Heineken World’s First Virtual Draught Beer Display

Heineken, in cooperation with Hypsos, developed world’s first virtual draught display to introduce consumers to the pleasures of home tapped beer.

With the Heineken Draught Challenge, lovers of fresh draught beer can digitally experience how to pour a draught beer quickly and easily. The Heineken Draught Challenge has provided supermarkets with an interesting and attractive marketing feature and has seen sales of the Heineken Draught Keg Beer increase by 90%.

The virtual draught display was developed based on innovative, multi-sensory motion technology. By holding an interactive glass equipped with sensors under the Draught Keg and moving the tap handle, participants can check on the screen whether they can pour a perfect draught beer.

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Jauko Hartveldt

Operational Director (COO)


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