Heineken
Heineken World’s First Virtual Draught Beer Display
Heineken, in cooperation with Hypsos, developed world’s first virtual draught display to introduce consumers to the pleasures of home tapped beer.
With the Heineken Draught Challenge, lovers of fresh draught beer can digitally experience how to pour a draught beer quickly and easily. The Heineken Draught Challenge has provided supermarkets with an interesting and attractive marketing feature and has seen sales of the Heineken Draught Keg Beer increase by 90%.
The virtual draught display was developed based on innovative, multi-sensory motion technology. By holding an interactive glass equipped with sensors under the Draught Keg and moving the tap handle, participants can check on the screen whether they can pour a perfect draught beer.
- Europe
- Hypsos in Soesterberg, the Netherlands
Interested what Hypsos can do for your corporate interior?
At a business interior atmosphere, brand identity and functionality are important. We make an inventory, listen to your needs and propose interior designs which we produce to the highest quality.
Therefore we would like to meet! Call or send a e-mail to info@hypsos.com or click on the button below.

Hypsos in Soesterberg
Centurionbaan 220
3769 AV Soesterberg, The Netherlands
Hypsos in Hong Kong
14/F Yau Lee Centre, 45 Hoi Yuen Road
Kwun Tong Kowloon, Hong Kong
Hypsos in Moscow
Ulitsa 1905 Goda 7 Bld 1 floor 6 office K,
123022 Moscow, Russian Federation
Hypsos in São Paulo
Rua Guaipa, 1000, Vila Leopoldina
São Paulo, Brazil
Hypsos in London
The Old Casino 28 Fourth Avenue
Hove East Sussex BN3 2PJ, England