Exhibitions
ING
A high-impact meeting place where ING brought future-focused real estate finance into conversation.
The experience
An open business lounge for meetings, knowledge exchange and hospitality at PROVADA 2025. Visitors met ING’s real estate specialists in a warm environment shaped around one message: investing in the future with impact.
Stats
Client: ING Real Estate Finance
Design: Hypsos
Location: RAI Amsterdam, the Netherlands
Exhibition: PROVADA
Year: 2025
Our job
Hypsos realised ING’s exhibition stand for PROVADA 2025.
ING: Investing in tomorrow together
At PROVADA 2025, ING Real Estate Finance invited the property sector to discuss the challenges and opportunities shaping tomorrow’s built environment. The stand translated the message “Investing impactfully in the future together” into a generous setting for meetings, hospitality and knowledge exchange.
Its architecture balanced strong visibility with a warm, human atmosphere. Large orange and white volumes carried ING’s identity and campaign message across the exhibition hall. Inside, natural timber, black steel frames and hanging greenery softened the corporate exterior. Open seating areas, high tables and a central hospitality bar supported both quick encounters and longer conversations.
Graphic façades showed contemporary architecture from unexpected perspectives, connecting the brand directly to the world of real estate. The result was a confident yet welcoming exhibition environment where brand presence and personal connection worked together.
Project credits
Client: ING
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