Mercedes-Benz 2025

The Brussels Motor Show is a place where brand experience and purchasing orientation meet directly. For Mercedes-Benz, this called for an exhibition environment that felt premium, provided clear direction, and accommodated a broad lineup. In 2025, the focus was on Mercedes-Benz Cars in the Patio of Brussels Expo, featuring the new CLA, Mercedes-Maybach, AMG, G-Class, and electric models, among others. In 2026, the commission expanded to approximately 4,000 m². This broadened the brand world without losing sharpness. Hypsos handled production, stand construction, logistics, and on-site realization. In a short build-up time, a spatial experience was created in which scale, finish, and flow worked together: an environment that attracted visitors, let the models speak for themselves, and made the quality of Mercedes-Benz palpable.

Brands, agencies and cultural organisations involve Hypsos when creative ambition needs dependable realisation. We work as one responsible project partner or as part of an existing team, bringing clarity and continuity from design development to final delivery.