MINI Brand Store in Amsterdam City Centre

The MINI Brand Store in Amsterdam is the business card of this iconic British car brand in the Netherlands. Here, right in the centre of Amsterdam, car enthusiasts can experience the MINI brand and admire and purchase MINI models and lifestyle products.

MINI requested Hypsos to upgrade the existing MINI Brand Store at the Leidseplein Square – with its theaters, cinemas, cafes, nearby casino and clubs – and bring more colour and fun into the environment. Hypsos designed several separate elements to increase the fun element: each MINI item deserves its own stage! Walls in the brand store now have large graphics and have been adjusted for a better presentation of the MINI lifestyle products. With these upgrades, the MINI Brand store continues to be suitable for use as an event venue.

Interested what Hypsos can do for your brand experience?

Hypsos devises and directs brand experiences that increase brand awareness of your brand and create experiences that will affect your target group, creating even more involvement between visitors and brand. The ultimate goal of this is to add value to the brand, product or service. At a business interior atmosphere, brand identity and functionality are important.

Call or send your stand designs to or click on the button below.

person arno in a suit

Arno Wouters

Business Unit Manager Brand Experience, Retail & Corporate Interior

Any questions? Feel free to ask!

Get in contact: