Hypsos designed and developed the brand experience for MINI at VDL/Nedcar in Born, where the new MINI is built.
This MINI experience begins the tour through the Born factory. Visitors can experience and absorb the brand and the MINI lifestyle.
On July 17, 2014, the first new MINI was produced at the factory. On that special day, the King of the Netherlands officially opened the factory and also visited the brand experience area produced by Hypsos.