Mini Experience at VDL/Nedcar in Born

Hypsos designed and developed the brand experience for MINI at VDL/Nedcar in Born, where the new MINI is built.

This MINI experience begins the tour through the Born factory. Visitors can experience and absorb the brand and the MINI lifestyle.

On July 17, 2014, the first new MINI was produced at the factory. On that special day, the King of the Netherlands officially opened the factory and also visited the brand experience area produced by Hypsos.

Interested what Hypsos can do for your brand experience?

Hypsos devises and directs brand experiences that increase brand awareness of your brand and create experiences that will affect your target group, creating even more involvement between visitors and brand. The ultimate goal of this is to add value to the brand, product or service. At a business interior atmosphere, brand identity and functionality are important.

Call or send your stand designs to or click on the button below.

person arno in a suit

Arno Wouters

Business Unit Manager Brand Experience, Retail & Corporate Interior

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