MINI
Mini Experience at VDL/Nedcar in Born
Hypsos designed and developed the brand experience for MINI at VDL/Nedcar in Born, where the new MINI is built.
This MINI experience begins the tour through the Born factory. Visitors can experience and absorb the brand and the MINI lifestyle.
On July 17, 2014, the first new MINI was produced at the factory. On that special day, the King of the Netherlands officially opened the factory and also visited the brand experience area produced by Hypsos.
- Europe
- Hypsos in Soesterberg, the Netherlands
Interested what Hypsos can do for your brand experience?
Hypsos devises and directs brand experiences that increase brand awareness of your brand and create experiences that will affect your target group, creating even more involvement between visitors and brand. The ultimate goal of this is to add value to the brand, product or service. At a business interior atmosphere, brand identity and functionality are important.
Call or send your stand designs to info@hypsos.com or click on the button below.

Hypsos in Soesterberg
Centurionbaan 220
3769 AV Soesterberg, The Netherlands
Hypsos in Hong Kong
14/F Yau Lee Centre, 45 Hoi Yuen Road
Kwun Tong Kowloon, Hong Kong
Hypsos in Moscow
Ulitsa 1905 Goda 7 Bld 1 floor 6 office K,
123022 Moscow, Russian Federation
Hypsos in São Paulo
Rua Guaipa, 1000, Vila Leopoldina
São Paulo, Brazil
Hypsos in London
The Old Casino 28 Fourth Avenue
Hove East Sussex BN3 2PJ, England