O’Neill, the well-known sports equipment leader, used ISPO, the international sports business show, to present their rejuvenated brand to the global trade fair audience.
Hypsos’s goal was to present a creative style and distinctive tone for the O’Neill expo display. Trend setting technical features celebrate the unconventional, progressive passion and dedication that visitors find in the sport performance, adventure and lifestyle collections.
The stand concept suggested natural mountain landscapes: The playground for winter board sports. How to design and install a closed stand with an open, innovative character that authentically depicts the O’Neill image? See the Hypsos answer in the pictures – a special stand which visually generates traffic.