Prénatal

Prénatal returned to the Negenmaandenbeurs with a clear ambition: create more impact and stronger visibility using an existing stand. The goal was to reflect the brand as it stands today: warmer, more recognisable and more present within the hall.

The stand invited expectant and young parents into a soft, open retail environment. Natural tones, rounded forms and clear product zones created a calm setting for browsing and advice. The look and feel supported Prénatal’s role as a trusted guide: accessible, practical and close to the world of new families.

The stand felt warm, open and naturally inviting. Light timber structures, soft lilac branding and off-white product displays created a calm retail environment, while the overhead tree canopies added a playful sense of shelter and discovery. Green felt leaves and purple heart-shaped deal signs brought movement, softness and visibility above the busy exhibition floor.

Product presentation was organised in clear zones: prams, baby furniture, clothing, care products and advice points each had their own place, without making the stand feel fragmented. Wooden shelving and house-shaped frames gave the space a nursery-like quality, while brand partners such as Nuna, Bugaboo, Cybex, Joie and Stokke were integrated through subtle hanging signs and birdhouse-style displays.
The overall atmosphere was gentle, practical and reassuring: a place where parents-to-be could browse, compare, ask questions and feel at ease.

Brands, agencies and cultural organisations involve Hypsos when creative ambition needs dependable realisation. We work as one responsible project partner or as part of an existing team, bringing clarity and continuity from design development to final delivery.