Volkswagen Crashtest Autorai
Perhaps one of the most exciting projects Hypsos has ever carried out: a crash test with a Volkswagen Polo that was carried out a number of times every trading day. This demonstrated how strong and therefore safe the Polo version of Volkswagen is.
In spite of this dangerous action, it was up to Hypsos to create a safe environment for as many people as possible to watch at the same time. This in addition to the extensive stand presentation where all other Volkswagen models were on display and where many meeting rooms were set up to allow visitors to discuss in detail the purchase of their new Volkswagen.
This stand was considered the absolute ‘show stopper’ of the Autorai of that year and needless to say received a huge amount of publicity!