On Monday 7 December the promotion action of energy supplier Essent started in 34 XL stores of Dutch supermarket chain Albert Heijn.

For as long as a week Essent promotion teams are here to inform supermarket visitors about their energy costs and persuade them to change to Essent.

Hypsos has developed the point of sale materials for this promotion action campaign to draw attention to Essent in this XL supermarkets, with the so called ‘Essent House ‘, used in many of the promotional actions of Essent, floor stickers and a roll-up.

With their own team of visual merchandiser Hypsos ensured that this point of sale material was placed on 34 locations simultaneously, so the Essent campaign could start flawlessly.