The former Home Trade Center in Nieuwegein, the Netherlands, is now called The Living Industry. This name represents a new concept and new look both on location as in communication.

HTC, now The Living Industry, is the leading platform for the interior design industry in the Netherlands. Manufacturers and other suppliers of interior products and other industry-related organizations inspire, present and meet in Nieuwegein. Hypsos Retail teamed up with agency Pluspoint to develop the entire rebranding, which was executed through 2014.