Retail Gifting Concept for Happy Socks

Happy Socks started in the spring of 2008. Two friends had a vision: spreading happiness by turning an everyday object into an essentially colourful design piece of ultimate quality, craftsmanship and creativity.Currently, Happy Socks sells its products in 90 countries across all continents.

“Retail Gifting concept”
Gifting is very important for marketing and communication of Happy Socks. Therefore Hypsos was asked by the Happy Socks head office in Stockholm to create a “Retail Gifting concept”. Furthermore, they requested to develop and test this concept in a high-quality retail environment in the Netherlands.

Concept development
We have devided this project into the phases of concept development, design production and placement. From our general concept idea, we first came up with a “Retail Gifting station” that could be tested as a pop-up in a high-quality retail environment at the Dutch high-end premium department store chain Bijenkorf.

Retail Implementation
End November, ideally before the holiday gifting season, we finished translating, producing and installing the Happy Socks Retail pop-up  concept in all department stores of Bijenkorf in the Netherlands. Thanks to clear and recognizable signing, visitors are drawn from far to the “Happy Socks Retail Gifting station”.
The striking furniture invites consumers to additionally buy the specially developed “gifting sleeves” with their socks, making it the ideal gift.
This  permanent instore concept is being evaluated and Hypsos has started the follow-up phase, a globally applicable “Gifting Lite concept”.


Are looking for an brand experience ?
Are you looking for a company to create the perfect brand experience where you can receive your honoured guests and watch and enjoy sports at the highest level?
How can we help you from Hypsos? Our brand experience expo specialists are happy to get acquainted and offer concepts for brand experiences.
Simply contact us on +31 346 35 75 00, or mail directly to