On Thursday the 14th of September Canadian Hudson’s Bay department store has opened in Maastricht.

In this department store, which has a floor space of no less than 13,500 square meters, an extensive range of Miffy products is available at the kids department. Hypsos has been asked to develop a mobile shop-in-shop concept in the form of the so well known Miffy’s cottage with a small garden in front of it. In the coming months this Miffy shop-in-shop will be placed in four department stores of Hudson’s Bay.

Hypsos was responsible for the design of the Miffy shop-in-shop, production and realisation on location.


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