Dyson is an international technology company, 40 years young, with more than 1000 engineers. The core of the company is formed by a growing team of engineers and scientists.
Dyson sells its inventive products in 65 countries worldwide. Vacuum cleaners, hair care products, air treatment, lighting and hand dryers are currently the core of product portfolio. To be able to present these products distinctively in shops, test them live and be able to give more details, Hypsos was asked to develop a Shop-in-Shop program. Hypsos has executed the first Shop-in-Shops now in several chains stores of Media Markt and Saturn, in Netherlands, Belgium and Luxembourg.
These shop-in-shop-presentations offer an attractive opportunity to access new target groups and additional revenue potential.