The European online department store Otto comes directly into contact with customers thanks to Shopvertising, a new concept by Hypsos. Hypsos turned empty retail properties into attractive remote locations, providing shop windows with Otto branding and interactive technology.
Thanks to this new outdoor medium, Otto can highlight its services and directly send offers to customers. As the largest home shopping organization next to Amazon.com, Otto asked Hypsos to implement Shopvertising for their advertising campaign. Passers-by receive an Otto discount coupon on their mobile phone that can be cashed in at the Otto.nl website Shopvertising by Hypsos is an ideal medium for online businesses, museums and amusement parks.