With the long-awaited Toyota Prius now in Toyota showrooms, Hypsos visited all 125 dealers in the Netherlands for installation of new point of sale materials.

For the introduction of the Toyota Prius, the advertising agency designed point of sale materials for the showroom interior and exterior. Hypsos provided the interior materials and one-way view window stickers on the exterior, some up to 8 x 10 meters in size.

Several Hypsos teams hit the road for the installation of all point of sale materials.  The tough job was done within 2 weeks for all 125 dealers.