The Pop-up Van Gogh Museum tour of four major cities in Canada recently launched at the Edmonton Southgate Mall. The opening, which received great coverage by the Canadian press, was conducted by Willem van Gogh, great grand nephew of the world renowned master painter, Vincent van Gogh.

Hypsos developed the traveling museum concept for Retail is Detail to introduce and offer for sale high quality 3D Relievo Collection reproductions of the Master’s works to the public.

Also part of the display and 3D production program are educational programs for local schools. For the initial exhibition, 60 schools in Edmonton signed up for tours of the Pop-up Van Gogh Museum, reflecting the large international appeal of Van Gogh’s work.

Read more at the Retail is Detail website.