Hypsos provided displays for the introduction of the new Toyota RAV4 in Toyota showrooms throughout the Netherlands.

The tough image of the RAV4 driving between moving shipping containers portrayed in the commercial campaign also had to be felt in the showrooms.

Hypsos transformed the shipping container theme, including water puddles, into a smaller manageable version for showrooms. In a period of 2 weeks, the Hypsos team installed the new materials in all 130-dealer showrooms. At the client’s request, the Hypsos also took inventory and pictures of all showroom materials and added the information into a database for future reference.