nl en
Contact us

Want to know more about this project?

At Hypsos we have a specialized team that focuses entirely on content-driven projects in the leisure market: museums, information centers, brand experience centers, science centers etc. Want to get acquainted?
Exhibitions

Citizen at Baselworld

CITIZEN Baselworld 2013 2934
Client
Citizen
Location
Basel, Switzerland

Citizen Watches presented an interactive sound and light show at the world’s biggest watch and jewellery fair Baselworld in Switzerland.

Hypsos has executed this booth design called the “Installation” which reflects the Citizen stature as a manufacture d’horlogerie, while attractively displaying a series of unique watches and components. Using light in a stylish way, each component conjures up the image of endless streaming light, spotlighting the inseparable relationship between light and time.

Citizen recognizes that light and time exist cohesively, so that time is light and light is time.

CITIZEN Baselworld 2013 3090

Agency ADK from Tokyo provided the stand design and Swiss Pac Team, in close cooperation with Hypsos, provided stand construction and installation.

CITIZEN Baselworld 2013 2888
CITIZEN Baselworld 2013a 2957
CITIZEN Baselworld 2013 2875
PLAY VIDEO