Bissell, an American-based and family-owned company that has been a leader in the homecare business for over five generations, made its powerful entrance at the world’s leading trade fair for consumer electronics and home appliances IFA in Berlin.
At the worlds largest trade fair in consumer electronics and home appliances, one of the main objectives was to introduces the BISSELL Crosswave to german trade and consumers, and to connect with key-retailers.
Next to demo spaces, in the stand an area was build-up for meeting rooms and a large hospitality area situated in the center point, clearly visible from all sides.
From stand design to preparations to building up and servicing in each detail, Hypsos helped BISSELL for their first presentation at IFA to be succesfull in each detail. We made practical proposals for running a good exhibition, including smart solutions to always have all cordless vacuum cleaners from BISSELL charged for the next demo at the stand.
Hypsos has design a stand presentation meeting their objectives, in which BISSELL could have demo’s continuously of their latest products, including their press event, where BISSELL welcomed over 50 journalists.
At this press event on the stand the actors woke up and made a big mess during their morning ritual.