Heineken
Hypsos and the Holland Heineken House
During the Winter Games in South-Korea, the Holland Heineken House was once again the beating heart of the Dutch sports world.
Hypsos has been working on the construction of the Holland Heineken House which opened its doors on the 9th of February 2018 at the start of the Olympic Winter Games.
Located near the Olympic Park in Gangneung, where also the skating venues are, the Holland Heineken House was again the place where sport can be experienced and where many Dutch successes were celebrated.
For more than 25 years, the Holland Heineken House is the official national house of the Netherlands where Dutch Olympic Sport committee NOC * NSF is the host and Heineken the organizer.
For the athletes it’s a piece of ‘Orange’ in the far East; a pleasant and familiar place where they can feel at home and meet their family, friends and fans. Fans of TeamNL can watch matches here and in the evening attend celebrations and enjoy performances by various artists.
In the 2018 Winter Games Hypsos has been working on four hospitality experiences including the Holland Heineken House.
Concept design brand experience World Event
The design concept is based on the ice theme; typically Dutch and inextricably linked to orange success during the Games. The result is an ice theme that can be seen throughout the house. The texture of the ice lends itself perfectly to the design and this is translated to all expressions in the house.
Full service from concept creation to realisation
Heineken has asked Hypsos to realize the complete interior of the Holland Heineken House, including furniture, graphic decorations and signing on the outside. In the national house there are spaces for athletes, sponsors, dining facilities, media facilities, information desks, shops and facilities for NOC * NSF and Heineken. Of course there is also the Medal Ceremony Hall where the medal ceremonies of the athletes and performances of artists take place.
Our challenges and strength
Hypsos is known for its strength in design development and the flawless realization of its projects. A strong project management team, a decentralized organizational structure and seamless cooperation with local partners from its own network are essential aspects to achieve this.
Eric Beekmans, responsible project manager at Hypsos explains:”The correct interpretation of creative design, design development, is a very essential link for moving from a creative design to a clear and feasible plan towards the local production partner.”
The cyclical nature of the Games, as with the World Expo and World Cup football, brings our team to new countries and cultures.
