JLG
BAUMA’s worldwide appeal
BAUMA is the largest trade fair in the world that brings together the construction machinery industry in its entire width and depth. JLG, a leading manufacturer of lift equipment, shows at the BAUMA how they are redefining the industry and pushing it forward with their impressive arrangement of lift equipment and innovative technology solutions.
BAUMA’s worldwide appeal offers JLG the opportunity to speak to many existing and new relationships and to show them innovative equipment and to inform about new developments.
During the day, guests are warmly welcomed in the beautiful hospitality room on the first floor, which even has a large terrace that offers a beautiful view of the BAUMA. In the evening, the stand is transformed into an event location that offers space for a theme party for JLG guests.
By invitation JLG takes the visitors along in an immense so-called “Black Box” where a custom-made audio and light show explains JLG’s vision for the future.
Our challenge
For this project Hypsos was challenged at the end of 2018 to work with a fixed budget. Due to time and budget restrictions, it was decided to work with a reversed approach, in which the first choices were made in the use of materials. With these building blocks, the Hypsos designer fine-tuned the stand design, which resulted in a beautiful exhibition presentation that fitted perfectly to the way JLG wanted to communicate with the guests of the BAUMA.
That’s why we are proud we once again lived up to JLG’s confidence in Hypsos!
Fixed budget
We took the challenge
Fine-tuned stand design
Setting the materials with building blocks
Reversed approach
Decisions were made in the use of the materials, matching the budget.
