Mercedes-Benz Pop-up Store in The Hague City Centre

Hypsos accomplishes a Pop-up store in The Hague designed by Buro Loods for the new Mercedes-Benz CL.

The Mercedes-Benz dealerships have a new retail experience in the heart of The Hague in the Netherlands. The new pop-up store, created for the introduction of the new CLA model was designed by retail specialist Buro Loods for the Dutch market and produced by Hypsos and implemented across all dealerships.

The shop in The Hague was transformed into a total Mercedes-Benz experience, where Mercedes-Benz dealerships can bring the new compact class models to the attention of a whole new audience. The Mercedes-Benz brand takes the centre stage in this prime shopping location in The Hague. Powerful imagery and digital interaction combine with live models in the showroom to create an immersive brand experience.