Asia
Stella McCartney Flagship Store Bejing
Hypsos developed a stunningly unique facade for the Stella McCartney flagship store at the Parkview Green Mall in Beijing, which is representative of the brand’s growing popularity in the China market.
Hypsos created the flagship store of Stella McCartney in Bejing. Therefore we where responsible for the engineering, fabrication and installation of the façade support structure. In other words we also did the fabrication and installation of the 750 piece diamond façade. In addition cladding with the mall finishes, lighted logo installation and installation of backlit Corian clad light boxes on either side.
The design specifications required extremely tight tolerance of 3 mm to be consistently maintained between each tile so that the diagonal lines are crisply parallel. After that the skylight ceiling provides ample daytime lighting and the diamond tiles create remarkable reflective patterns. The effect changes subtly in the evening with additional focused lighting.
The project required close coordination between Moving Brands, the UK based design team, the owner, the Beijing based project management team, statutory authorities and mall owner, and our China based fabrication team.
In conclusion Hyposos did a lot of work and it tuned out te be very good. We hope to do more in the future.
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Also from our office in Hong Kong, Hypsos devises and directs brand experiences that increase brand awareness of your brand and create experiences that will affect your target group, creating even more involvement between visitors and brand.
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