Homestudios - BAM

Royal BAM Group is a successful European construction group that unites operating companies in two business lines, construction and property and civil engineering, as well as in public-private partnerships. In collaboration with DST – the experience agency and Hypsos, customer journey Homestudios in Utrecht, the Netherlands was designed to help their new buyers with the choices they have to make when buying a newbuild home by BAM.

In Homestudios everything is focused on inspiration, personal guidance and convenience, which comes together in the physical experience center. The customers can also use a digital platform in which they will be informed and inspired, can prepare choices, or make contact with other future residents.

Homestudios guides customers through the process of making choices for their new homes. Everything will be discussed: what kind of kitchen, bathroom, floors, walls, stairs, interior doors, lighting, etc., it will be discussed and decided. Not only space-enhancing options, but also furniture and accessories, TVs and beds belong to the assortment of Homestudios and its many partners. Homestudios decorated 7 houses and 4 apartments in different styles and with many layout variations to inspire the customer and helping them in making choices within their budget.

Het unieke aspect van Homestudios is de manier waarop de klant de klantreis doorloopt. Deze reis bestaat uit een gepersonaliseerde creatie met een woonadviseur, het verzamelen van kennis over verschillende opties in de 'kennisstudio', fysiek koken in de kookstudio, inspiratie opdoen in de modelwoningen en het kunnen zien van het toekomstige huis in een 3D-presentatie waar je door het nieuwe huis kunt lopen, inclusief alle gekozen opties.

Deze klantreis is ontworpen in samenwerking met DST - het ervaringsbureau en Hypsos. Veel elementen in de creatie- en kennisstudio in Homestudios zijn ontwikkeld, gebouwd en geïnstalleerd door Hypsos.