The Beer Experience
The Original Beer Experience offers a captivating journey through the rich history and distinctive flavor of Czech Republic's beloved brew. This multimedia sensation blends traditional storytelling with cutting-edge technology, inviting visitors to immerse themselves in the world of Pilsner Urquell through interactive exhibits and beer tastings.
The beer sculpture is the highlight. A sculpture with a diameter of 6 meter, 8 meter in height and over 850 ledbulps.
In the experience you are transported back in time through immersive audioguide, video mapping, light shows and projection to explain how the first Pilsner beer was created.
You meet the first brewmaster and experience the brewing processes. And before leaving the storytelling floor, a lot of fun will be waiting for you in our 360° game hall. The tour continues in the iconic Beer Hall upstairs, where you can join a tasting.
The experience is build in a historic, preserved art-nouveau building from 1902, and unfolds across three floors. The historic features form a challenge during the assambling stage in combination with the fire safety measures. The result is majestic ceilings which go over in timeless elegance with cutting-edge technology, promising visitors a unique and awe-inspiring experience.
Design - BRC
Technical Design - Hypsos
AV - KraftWerk
Light - OneEightyOne
Installation and built - Hypsos
