Brand Experience for BAS Trucks
BAS Trucks, Europe’s largest second hand truck dealer, asked Hypsos to assist them with creating a brand experience. To keep track of their growth, BAS Trucks recently completely renovated and expanded their headquarters in Veghel, the Netherlands.
At their headquarters BAS Trucks made space for a brand experience, to enhance the ‘live contact’ with the customer even more. It is supposed to be a real experience for customers, finding answers to their questions regarding what to do with their used trucks.
"De klantreis begint online, maar ook in ons hoofdkantoor; we willen onze klanten een optimale ervaring kunnen bieden."
Hypsos designers developed the full concept for BAS Trucks, including the idea of an extension of the property. In the subsequent phase Hypsos has produced the interior for the experience center and the restaurant, both with the same purpose; offering the visitor the possibility to completely immerse in the world of BAS Trucks. Here is the choice for a truck or bus, presented to the customer as a total package, including all sorts of options.
