World events
Heineken Silver
Client
Heineken
Location
Amsterdam, The Netherlands
In early April 2022 Heineken launched their newest beer ’SILVER’ throughout the European market as well as digitally in the metaverse.
Together with TWOFIFTYK and ID&T, HYPSOS created the "SILVER-VERSE" in AMAZE (Amsterdam) for this incredible occasion.
Hypsos is delighted to be part of the design team for this significant creation. A special thanks to Heineken, TWOFIFTYK and Marijke de Jong for trusting our team.
Concept and Art direction - TWOFIFTYK
Artist - ID&T
Video - Eyesupply
Venue - AMAZE
Photography - SetVexy and Tom Doms
PLAY VIDEO
