The Home of the Carlsberg Family
Carlsberg's influence extends globally as "probably the best beer in the world" and has significantly contributed to Copenhagen's cultural identity. This impact spans sports, music, architecture, and the arts, largely driven by the Carlsberg Foundations. Notably, nearly 30 percent of Carlsberg's dividends support science, the arts, and local communities in Denmark.
Their goal is to create brand ambassadors by welcoming people into the House of the Carlsberg family, celebrating its rich heritage and extensive influence from the past, present, and future. The Experience embodies Carlsberg's core values and its relentless pursuit of the perfect brew, a legacy that began with Carlsberg's founders at this location.
Hypsos, following the design by the agency Event, handled the production and installation of the interior. We collaborated closely with Event's designers to translate their vision into a detailed and technical design, ensuring the integrity of the experience was preserved. Hypsos manufactured and installed the furniture, showcases, and exhibition exhibits, while also coordinating the schedules and processes for AV hardware-software suppliers and graphics producers to ensure a seamless operation.
Main contractor: EVENT
Design: EVENT
Full fit-out: Hypsos
Suppliers of Hypsos: Stouenborg, Lichtpunt, Leach and Van Krieken.
