Borealis AG

For K 2019, Borealis, Borouge and NOVA Chemicals wanted to show how collaboration could help move the plastics industry towards a more circular future. Their shared theme, Building Tomorrow Together, became both the message and the organising principle of the stand.

Hypsos designed the experience as a sequence of concentric circles. The outer Innovation Zone introduced polyolefin solutions for mobility, energy, packaging and recycling through interactive exhibits. A second ring housed meeting rooms, while the centre became a warm hospitality space for focused conversations.

The architecture made circularity visible. Rhythmic blue fins and hundreds of white discs formed a light, permeable skin that curved around the stand. Sweeping white bands guided the eye and framed open entrances. Orange and purple dot patterns distinguished content areas, while pale timber, white furniture and blue upholstery softened the technical setting.

The result was an open exhibition environment where product innovation, active participation and business dialogue reinforced one another.

Brands, agencies and cultural organisations involve Hypsos when creative ambition needs dependable realisation. We work as one responsible project partner or as part of an existing team, bringing clarity and continuity from design development to final delivery.