Experiences
Fuji Film Europe
A physical and digital brand experience where Fujifilm’s technologies become a starting point for collaboration.
The experience
A 60-minute interactive journey through Fujifilm’s evolution, core technologies and future ambitions. Visitors move from discovery to dialogue, exploring how Fujifilm’s expertise can help address challenges in health, the environment, daily life and work.
Stats
Client: FUJIFILM Europe GmbH
Design & build: Hypsos
Location: Ratingen, Germany
Type: Open Innovation Hub
Opened: 2022
Our job
Hypsos was the general contractor for the design and build of the Open Innovation Hub. Working with WT Interactive, the team translated Fujifilm’s corporate story and technologies into a complete spatial experience for discovery, dialogue and co-creation.
Where innovation connects
Fujifilm’s transformation reaches far beyond photography. At its European headquarters in Ratingen, the Open Innovation Hub makes that wider story tangible.
The ambition was to create more than a showroom. It is a space where history, knowledge and future possibilities come together.
Visitors follow an interactive journey through Fujifilm’s transformation and core technologies before moving into spaces designed for dialogue and co-creation. Complex ideas become tangible. New connections can become new solutions.
Hypsos was responsible for the design and build of the spatial experience, working with WT Interactive on the interactive storytelling and digital elements. A brand experience built not simply to inform, but to bring people and possibilities together.
Project credits
Client: FUJIFILM Europe GmbH
Design & build/general contractor: Hypsos
Interactive storytelling and digital elements: WT Interactive
Client collaboration: Michiel de Hair, Hiroshi Tamaoki, Ingrid Bastiaansen, Tuan Huy Ma and Adam Mezei
What stage is your project in?
Looking for ideas? We'll help shape your ambitions into a clear direction and inspiring concept.
Ready to develop your project? We'll turn your ideas into a buildable concept and design.
Already have a design? We'll take it from technical development and production to on-site delivery.
Organizations
that trust Hypsos
Brands, agencies and cultural organisations involve Hypsos when creative ambition needs dependable realisation. We work as one responsible project partner or as part of an existing team, bringing clarity and continuity from design development to final delivery.
